Xirmooyinka kala duwan ee Frito-Lay waxay bilaabayaan "Unbox the Icons" oo ay la midoobaan saddex qof oo yaqaan shay ama laba ku saabsan noqoshada astaanta: Mario Lopez, Martha Stewart, iyo Mark Morrison.
Si loo bilaabo ololaha, Frito-Lay Variety Packs waxa ay codsatay caawinta jilaaga caanka ah ee caanka ah iyo martigeliyaha telefishanka, Mario Lopez, iyo qoraaga buug-karinta iyo hal-abuurka, Martha Stewart, si ay u caddeeyaan saxiixooda Frito-Lay Variety Pack "Sanduuqa astaanta ah" oo ay ka buuxaan waxyaabaha ay jecel yihiin, oo ay ku jiraan cuntooyinka fudud ee Frito-Lay, si ay uga caawiyaan macaamiisha inay soo noqdaan daqiiqad kasta.
"Dhammaan xirfadeyda iyo nolosheyda gaarka ah, waxaan bartay inaan ku raaxaysto daqiiqadaha, xitaa kuwa u muuqda kuwa caadiga ah, sababtoo ah ma ogid goorta ay wax noqon karaan wax aan caadi ahayn, oo ku siinaya xasuus noloshaada sii jiri doonta," Lopez ayaa tiri. "Xusuusyo badan oo aan jeclahay ayaa lala wadaagay cunto fudud, waana sababta aan ugu faraxsanahay inaan la wadaago Frito-Lay Variety Packs oo aan gacan ka geysto abuuritaanka 'Sanduuqa astaanta ah' oo kaa caawin doona inaad soo baxdo daqiiqad kasta."
Sida laga soo xigtay Martha Stewart, qaybta ugu fiican ee ku saabsan waqti la qaadashada asxaabta iyo qoysaska waa farxad la wadaago oo ku timaadda samaynta xusuusta ku saabsan cunto fudud oo macaan.
"Xidhmada Frito-Lay Variety" Sanduuqa Iconic, waxaad hadda cuni kartaa sidayda oo kale si aad kor ugu qaaddo khibradaada cunto. Yaa yidhi waxyaalaha fudud lama sifayn karo? Ayay raacisay.
Sanduuqa astaanta u ah Mario ayaa ka caawin doona macaamiisha inay kor u qaadaan laxanka iyo kulaylka waxaana ka mid ah: Funyuns Flamin' Kulul Basasha dhadhanka dhadhanka leh, Doritos Spicy Nacho Cheese Flavored Tortilla Chips, Cheetos Flamin' Hot Limon Cheese Snacks, Suugo kulul ee Mario uu jecel yahay, Sameecado aan fiilo lahayn. iyo hal sano oo Spotify Premium rukunka ah, "Unbox the Icons" koofiyada baaldi summadaysan, clip clips iyo biinanka, iyo Fujifilm kamarada degdega ah oo leh kartoonada dib u buuxinta.
"Sanduuqa Iconic" ee Martha wuxuu kor u qaadi doonaa khibrad kasta oo cunto ah waxaana ka mid ah Ruffles Chips Baradhada Asalka ah, Lay's Sour Cream & Basasha Dhadhanka Baradhada Baradhada, Ruffles Cheddar iyo Labeen Dhaanaanta Baradhada Baradhada, USD150 kaarka hadiyadda hilibka doofaarka ee USDXNUMX, buug-karis ee Martha's American Food oo saxeexan, Sur La Qasaaska miiska ee cusbada badda ee gourmet iyo foojarka fasalka wax lagu karsado ee laba, iyo calaamad "Unbox the Icons" apron, clip clips iyo biinanka.
Iyada oo qayb ka ah ololaha, Frito-Lay Variety Packs ayaa sidoo kale la kaashaday fannaanka caanka ah ee R&B, Mark Morrison, si uu dib ugu qiyaaso 90-meeyadii uu ku dhuftay, "Soo celinta Mack." Xayeysiis cusub oo taleefishin ah oo maanta la sii daayay, Morrison wuxuu "U rogi doonaa Cuntooyinka fudud," isagoo tusaya daawadayaasha sida waqtiyada maalinlaha ah ee Frito-Lay Variety Packs loogu qaadi karo heerar cusub.
"Waan ogeyn in aysan jirin hab ka wanaagsan oo lagu xasuusiyo taageerayaasha sida Frito-Lay Variety Packs ay u noqdaan daqiiqad kasta marka loo eego la shaqeynta ciidamada caanka ah ee Mark Morrison, Mario Lopez, iyo Martha Stewart," Leslie Vesper, madaxweyne ku xigeenka Suuqgeynta, Frito-Lay Waqooyiga Ameerika. "Laga soo bilaabo dabbaaldegga nolosha ee ugu weyn ilaa shirarka ugu yar ee asxaabta, Frito-Lay Variety Packs waxay had iyo jeer qayb ka ahaayeen waqtiyadaas, iyagoo ka caawinaya inay ka beddelaan kuwa caadiga ah una beddelaan kuwo aan caadi ahayn."