Sensor Technology Leader TOMRA Strengthens its Footprint in China

TOMRA, a global leader in sensor-based sorting technology, is committed to its long-term development in China and has further strengthened its set-up in this fast-growing market.

Since establishing the first subsidiary in China in 2010, TOMRA has been actively increasing its investment and business activities in this dynamic market.

Hadda TOMRA has three businesses operating in Shiinaha: Kala soocidda Cuntada iyo Darajaynta, Kala soocidda Dib-u-warshadaynta iyo Ururinta Weelasha Cabitaanka.

TOMRA’s business activity in China ranges from business development, product management, R&D, assembly, sales, service and application validation in the local test centers.

After expanding TOMRA’s fresh fruit and vegetable grading state-of-the-art manufacturing site in Kunshan, TOMRA further reinforced its engineering team in China and expanded its technology center in Xiamen.

Horumar waara waa diiradda qaranka ee Shiinaha

Horumarka degdegga ah ee Shiinaha uu sameeyay 30-kii sano ee la soo dhaafay ayaa dunida ka yaabiyay. Si kastaba ha ahaatee, horumarkan degdegga ah ayaa sidoo kale caqabado ku ahaa daryeelka muddada dheer ee dadweynaha, sida ka faa'iidaysiga xad-dhaafka ah ee kheyraadka dabiiciga ah, wasakhowga deegaanka iyo caqabadaha la xiriira badbaadada cuntada.

With the “Made in China 2025” strategy, blueprinted by the nation’s top decision makers, there has been a national consensus that China should make a transition to sustainable development. In the coming years, priority will be given to innovation, manufacturing quality, environmental protection and structural change in the economy. TOMRA’s vision of building a circular economy and a sustainable future with the aid of cutting-edge technology resonates with China’s top-level strategy.

As a driving force in technology innovation in the recycling and food processing industries, TOMRA is discovering that its leading technology and industry expertise are becoming increasingly popular and important in the local market.

To prepare for the new opportunities created by China’s transformation, TOMRA has been strengthening its organizational base in this vibrant country.
 

Jacob Rognhaug, General Manager at TOMRA Shiinaha

Aragtida TOMRA’s contribution in China’s shift to sustainable development, Jacob Rognhaug, general manager at TOMRA Shiinaha, ayaa yiri:
 

"Inta lagu jiro horumarka isbeddelka ah ee Shiinaha, waxaa loo baahan yahay teknoolojiyad cusub oo dheeraad ah si wax looga qabto caqabadaha ka dhasha isticmaalka hufan ee kheyraadka, ilaalinta deegaanka iyo bixinta cunto tayo sare leh."

"At TOMRA, we are dedicated to optimizing resource productivity with sensor-based technology, and our solutions can answer some of the main challenges that China is facing today.”

"Taasi waa sababta aan u kordhinay maalgashigeenna maaliyadeed ee Shiinaha annagoo sidoo kale waqti badan gelinayna sidii aan u gaari lahayn faham wanaagsan oo ku saabsan suuqa maxalliga ah."

"Waxaan hubaa in tiknoolajiyadeennu ay si weyn uga qayb qaadan karto yoolka Shiinaha ee ah horumar waara."

Ka go'an tahay inay la koraan Shiinaha

TOMRA developed a comprehensive China strategy in 2015, and it includes establishing a local R&D team, setting up a local service network and strengthening local production.

In 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm, strengthening the supply chain, and providing enhanced support for the local market. This resulted in better integration of the resources in its global operations.

In 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm

Intaa waxaa dheer, TOMRA enhanced its engineering capability in China by extending its technology center in Xiamen to support product and application development. Today, the technology center in Xiamen covers 5000 sqm, hosting about 150 employees, tripling the number of staff that were employed in 2015.

Yacquub Rognhaug:

“Since we first established a branch in Xiamen in 2010, TOMRA has made great progress in China.”

“I see a bright future in which TOMRA grows together with China. The TOMRA brand is increasingly recognized in the local market, and TOMRA’s technical advantages in achieving the goal of sustainable development are welcomed as a valuable contribution.”

"The TOMRA China team is willing to work with the local community in developing solutions that meet the needs of the local market and assist China’s economic transformation.”

"Iyada oo la adeegsanayo ruux hal-abuur leh iyo ballanqaad xooggan oo aan u sameyneyno Shiinaha, waxaan rajeyneynaa mustaqbal guul-guul leh."