Frito-Lay Waqooyiga Ameerika, qayb PepsiCo ah, ayaa dhawaan la furay Curry-cas ee qaabka Thai-Lay chips baradhada, oo ka faa'iidaysanaya baahida sii kordheysa ee Maraykanka ee dhadhanka caalamiga ah. Alaabtu waxay ka kooban tahay lemongrass, caano qumbaha, iyo basbaaska cas - walxo ka tarjumaya hidaha cunnada ee Thailand. Daahfurkani waxa uu la jaan qaadayaa isbeddellada warshadaha fudud ee ballaadhan, halka 65% macaamiisha hadda raadso dhadhan xamaasad leh, marka loo eego warbixinta Mintel ee 2023.
Beeralayda iyo aqoonyahannada beeralayda, isbeddelkani wuxuu soo bandhigayaa caqabadaha iyo fursadaha labadaba. Noocyada baradhada ee leh qaabka saxda ah iyo nuxurka sonkorta ee muuqaalada xawaashyada geesinimada leh ayaa laga yaabaa inay u baahdaan hab-dhaqannada beerashada la hagaajiyay. Intaa waxaa dheer, helidda dhir udgoon sida lemongrass iyo basbaaska cas waxay u furi kartaa suuqyo cusub beeralayda dalagga gaarka ah.
Silsiladda sahayda iyo tixgelinta dhaqaalaha
Dhadhanka cusub ee Lay waxa lagu heli karaa laba cabbir:
- 7.75-oz boorso ($4.89 SRP)
- 2.625-oz boorso ($2.49 SRP)
Istaraatiijiyaddan sicir-dhimista waxay beegsanaysaa ku habboonaanta iyo iibsadayaasha badan, iyadoo ka tarjumaysa korodhka 12% ee iibka cunto fudud ee qaaliga ah (IRI, 2024). Soosaarayaasha baradhada, baahida loo qabo baradhada tayo sare leh, habaysan ayaa kor u kacday, iyadoo suuqa baradhada Maraykanka lagu qiimeeyay $ 10.2 bilyan oo 2024 (Statista).
Waarta iyo Isbeddellada Mustaqbalka
Maaddaama Frito-Lay ay ballaarineyso safkeeda si caalami ah loo waxyooday- oo ay ku jiraan dhadhankii hore sida Indian Tikka Masala iyo Korean BBQ — beeralayda waa in ay tixgeliyaan dhaqamada waara si ay ula kulmaan PepsiCo Hadafka 100% baradhada si joogta ah looga helo 2030. Beeraha saxda ah, noocyada abaarta u adkaysta, iyo beerashada dib-u-soo-nooleynta ayaa door muhiim ah ka ciyaari kara ilaalinta sahayda iyada oo la dhimayo saamaynta deegaanka.
Soo dhawaynta warshadaha fudud ee dhadhanka caalamiga ah ayaa dib u qaabaynaya wax soo saarka beeraha, laga bilaabo xulashada dalagga ilaa saadka silsiladda. Beeralayda iyo aqoonyahannada beeraleyda ee la qabsada isbeddelladan-ha noqoto iyada oo loo marayo kala-duwanaanshaha dalagyada, hagaajinta waarta, ama la-shaqeynta soo-saareyaasha cuntada-waxay u taagan yihiin inay ka faa'iideystaan suuqan horumaraya.
