Bacda jaalaha ah ee astaanta u ah ayaa mar kale samaynaysa cinwaanno-ma aha waxa la filayo, laakiin waxa suurtagal ah. Lay's ayaa daaha ka qaaday seddexda kooxood ee u soo baxay finalka in ay 2025 "Naga Samee dhadhan"., olole heer qaran ah oo awood siinaya macaamiisha si ay u qaabeeyaan hal-abuurka soo socda ee chip weyn. leh in ka badan 700,000 fikrado dhadhan ayaa la gudbiyay, hindisahan waxa uu ka tarjumayaa ma aha oo kaliya caajiska Ameerika ee cunnada fudud laakiin sidoo kale baahida sii kordheysa ee loo qabo khibrado cunto oo dhab ah, kala duwan, iyo beer-ilaa-shelf.
Ciyaarta kama dambaysta ah ee sanadkan waa wax ka badan dhadhanka gaarka ah; waa sawiro dhaqameed iyo sheeko-shaqsiyeed:
- Lay's Bacon Cheese la dubay, oo ay dhiirigelisay cuntada la jecel yahay ee qoyska Oklahoma.
- Lay's Valentina & lime, kicinaya caadooyinka basbaaska leh ee dhalinyarada California.
- Lay's Wavy-Style Kuuriyaan digaag shiilan, ku dhashay nolosha dibadda ee South Korea.
Dhadhannadan ayaa hadda garaacaya khaanadaha waddanka oo dhan, iyo Codbixintu waxay furan tahay Abriil 21 ilaa Juun 13, 2025, at DoUsAFlavor.com. Guulaystaha waxa uu helayaa a $1 milyan oo abaalmarin ah, laakiin laga yaabee in ka sii muhiimsan, meel ka mid ah pantheon-ka ee sheekooyinka guusha ee dhiirigeliyay macaamilka.
Marka laga eego dhinaca beeraha iyo warshadaha, Lay waxay ka go'an tahay maaddooyinka dabiiciga ah iyo baradhada dhabta ah ee beeralayda weli dhexe. Frito-Lay, oo ah shirkad hoos timaada PepsiCo, ayaa baradhada ka soo qaada 120 beerood oo ku yaal 25 gobol oo Maraykan ah, oo ay ku jiraan gobollada ugu sarreeya ee baradhada soo saara sida Idaho, Wisconsin, North Carolina, iyo Maine. Sida laga soo xigtay USDA, Wax-soo-saarka baradhada Maraykanka oo la isku daray 424 milyan cwt (miisaan boqol) sanadka 2023- oo u dhiganta in ka badan 21 milyan oo tan, iyada oo qayb sii kordheysa la geliyey alaabta qiimaha leh sida jajabka, jajabka, iyo shiilan barafaysan.
Suuqa cuntada fudud laftiisa ayaa la kulma koboc weyn. Sida laga soo xigtay Sirdoonka Mordor, suuqa baradhada baradhada caalamiga ah ayaa la saadaalinayaa inuu ku koraan a CAGR oo ah 4.3% laga bilaabo 2024 illaa 2029, oo ay horseed ka tahay magaalaynta, ku habboonaanta, iyo — tan ugu muhimsan — hal-abuurka dhadhanka. Istaraatiijiyada Lay ee lagu uruurinayo hal-abuurka waxay si toos ah u gashaa kabaalkan kobaca, iyadoo ku xidhaysa rabitaanka macaamiisha iyo xaqiiqada silsiladda saadka iyo wax soo saarka beeraha.
Lay Dhadhan Noo Samee tartanka ayaa sidoo kale ka tarjumaysa isdhexgalka sii kordhaya ee jawaab celinta macaamiisha ee wareegyada R&D, u oggolaanaya shirkadaha inay si dhakhso leh u soo saaraan alaab cusub iyadoo la ilaalinayo la jaanqaadka isbeddellada summada nadiifka ah- ma jiraan dhadhan macmal ah, ma jiraan wax lagu daro oo aan loo baahnayn, iyo daahfurnaan buuxda oo ku saabsan soo saarista. Beeralayda iyo beeraleyda, tani waxay calaamad u tahay baahida kor u kaca ee maaha kaliya noocyada waxsoosaarka sare leh, laakiin loogu talagalay digriiga tayada ku habboon in loo habeeyo cunto fudud oo qaali ah, calaamad nadiif ah.
Sanadka 2025 Dhadhan Noo Samee Ololuhu waa wax ka badan dhaqdhaqaaq suuq-geyneed-waa muraayadda xidhiidhka kobcaya ee ka dhexeeya beeraha, hal-abuurka, iyo macaamiisha dhammaadka ah. Sida beeralayda ay u soo saaraan alaabta ceeriin iyo saynisyahano cuntada injineerada qallafsan, macaamiishu hadda waxay u adeegaan sidii la-abuurayaal safarka beerta dhadhan. Natiijadu? Dhaqdhaqaaq badan, jawaab celin, iyo mustaqbal macaan oo loogu talagalay alaabta baradhada ku salaysan.
